How Much Should CBD Oil Cost?

It may seem like an easy enough question, but understanding how much quality CBD oil should cost is more complicated than most people think.

These days almost everyone knows about CBD and the extensive list of issues it’s said to help improve. For years CBD was seen as the lesser of the two main active ingredients in marijuana, but with all this growth, CBD is making the case it should be held in the highest regard.

The cost of CBD has also changed quite a bit over the years, especially with changes like hemp being added to the Farm Bill. However, a surprising amount of experienced users still don’t really understand what CBD oil should cost, and end up paying too much for a lesser quality product as a result.

This is basic information anyone looking to start taking CBD should have at their disposal, so we made this guide to do just that. By no means are these figures going to be hard and fast.

Factors such as product quality, testing standards, and how and where you buy will all have an impact on the price. Not to mention any special offers or discounts that are always popping up.

However, it’s crucial to note higher prices don’t always mean higher quality product, just as lower price doesn’t necessarily mean it’s worse. There’s no shortage of people looking to take advantage of the power of CBD to make a quick buck.

So make sure you’re only buying your CBD from retailers you know and trust. Let’s start by providing a frame of reference for the most common way people think about and price CBD oil.

The Average Cost Of CBD Oil

The easy answer to this question is that there’s no easy answer. Given how new and rapidly growing of an industry it is, CBD prices can vary quite a bit depending on where you live. The legal complexity of CBD also muddies the water and make it even harder to give an exact answer.

That said, there is a basic range most people in the industry adhere too. As with almost anything, the more CBD you buy at once, the cheaper it is per unit.

The average price for a gram of CBD bought alone is typically around $30, while purchasing several at once may drop the price down to $25/gram. However, you really start to seem some incredible discounts when you buy in bulk. For example, when purchasing a Kilogram of CBD, the average cost per gram drops around 70% to just $9.

It’s important to note that these figures are only averages calculated using a specific set of west-coast sellers. So while they can still provide a basic understanding of the cost of CBD, there are other things to take into account.

For example, being GMP compliant can raise the price per gram of CBD from anywhere between 20% and 100%. This is because these Good Manufacturing Practice (GMP) compliant facilities minimize the risks of pharmaceutical production by ensuring products made there are produced under strict quality standards.

Other factors, such as buying overseas or from certified manufacturers, will also tend to raise the price, albeit a lot less than with GMP certification. At the same time, you should always look into any special offers, such as discounts for pre-ordering your supply or setting up a long-term buyers contract.

The Problem With Pricing

Some brands have been known to mislead customers by selling larger sizes that actually contain less total CBD. It’s always important to look at the total milligrams of CBD, not just the size of the container itself.

It’s not uncommon to think you’re getting a deal by buying the larger size, only to find out it has less CBD per milliliter. Even if you are aware of this issue, you still may not have everything you need to purchase the right product.

For instance, if you quickly look around online, you likely find several articles which provide a formula for comparing different CBD products, the price per milligram. This simple calculation only takes two things into account; the price of the product and the CBD content.

You’re supposed to simply divide the total price by the CBD content, giving you the price per milligram of CBD. For example, a tincture that costs $48.09 and contains 900mg of CBD has a price per milligram of $0.05.

Some claim that by using these two numbers, you can easily understand the best value between two given products. Unfortunately, there is at least one glaring omission which prevents this calculation from being accurate, bioavailability.


To understand the importance of bioavailability, you first need to know how CBD in the body works. Until quite recently, most all CBD products on the market were oil-based and therefore had similar bioavailability.

Bioavailability is the amount of a product that is used by the body when ingested. For instance, oil-based forms of CBD, which have the CBD suspended in a carrier oil.

Unfortunately, experts believe the bioavailability of oil-based CBD is less than 10%, which means over 90% of your CBD is essentially going to waste. The problem is when CBD is ingested through the stomach, only a small amount is actually making it into the bloodstream, with the rest passing as waste.

Tinctures are one of the most popular ways around this problem, as by being placed under the tongue, the CBD can be absorbed through mucous membranes which help increase the bioavailability somewhat. Even more incredible is the newer solutions to this problem, such as water-soluble CBD oil.

This new type of CBD oil has dramatically improved bioavailability, well over tinctures. These “water-soluble” CBD oils undergo a process which research suggests can enhance absorption into the body by a whopping 500%.

The most effective method for making this new type of oil is what’s known as nanoemulsion. This process breaks down the oil particles into insanely small pieces. Although they’re not technically “water-soluble”, they have been broken down enough to allow the body to absorb the available CBD more readily.

Other versions of this process, such as liposomal microemulsion, still significantly increase bioavailability compared with traditional oil, but not nearly as much as the newer nanoemulsions. It’s essential to keep these processes in mind when purchasing CBD because the bioavailability of a product directly impacts how much you will need.

A Better Formula

Since bioavailability isn’t the same for different CBD products, the simple formula provided by most articles doesn’t provide the full picture. The price per milligram formula is a good start, but we need a little extra to ensure you’re getting the best deal.

To do this, simply take into account the bioavailability of a given CBD product when calculating the price per milligram. The bioavailability factor of traditional CBD oil is one, while liposomal microemulsions have a factor of two, and nanoemulsions are five.

This is because liposomal microemulsions are said to have twice as much bioactivity as traditional CBD oil, while nanoemulsions are five times more effective. Since you need less for the same effect, you are paying less for each treatment.

To calculate the effective price per milligram, just divide by the cost by the amount of CBD, and then divide the result by the given “bioavailability factor.”

Even two similar products of the same size, costing the same, and containing the same amount of CBD, may be a vastly different value.

A tincture costing $48.09 with 900mg of CBD can range anywhere between $0.05 and $0.01 per effective milligram of CBD depending on what method was used.


Since CBD is currently a new industry without any solid guidelines and regulations, the cost of CBD still varies greatly. It’s not uncommon to pay two different prices at the same store over just a couple months.

So you can only imagine how much they can vary if you don’t fully understand how pricing works. However, what’s more important than knowing the price per milligram is understanding how the bioavailability of CBD affects your spending.

This can be the difference between getting ripped off or not, so never underestimate the value of doing your research. We hope this guide answered your questions, but if you’re still wondering about anything, feel free to leave us a comment below.

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